If you have gotten this far, you are probably asking yourself, “Why would I pay
$1,997 $497 down and $497 a month to get assistance from Feldman?” “What is my ROI?”
I have spent my entire life working with individuals and organizations to achieve extraordinary goals. Most engagements come from corporations with bigger pocketbooks.
However, during the pandemic, most companies stopped innovative problem solving and focused on cost-cutting. Having some extra time on my hands, I wrote my 13th book. It was in the works for over five years, but life keeps getting in the way of its completion. I had hundreds of pages of notes, dozens of interviews, and lots and lots of questions as to how to distill what I learned and apply it to entrepreneurs.
My book is a toolbox, a resource manual, a reference that can save you hours of wasted time. But we know that often a book that turns into a movie is more entertaining and often more relevant.
So, I created this course. You’ll get the book for free, get one-on-one coaching, and be invited to a weekly virtual meeting to discuss how to apply these principles to your specific business challenges.
I call it my M.B.A. curriculum. Massive Bank Account.
I promise your ROI will deliver a return on ideas that will validate your participation and investment. Let me be clear if you are not willing to ‘shift’ how you think, don’t waste your time or mine. I am committed to your success. You don’t have to believe me. Check out what others have said about working with me and my team. https://www.jfainc.com/references
To demonstrate some of the insights, here is just a sample of what you can expect.
As we emerge from the pandemic and get back to ‘life,’ there are more people than ever looking for support to:
· get back on their feet financially
· send their kids back to school,
· get back to their jobs,
· start or rebuild their businesses,
· protect or improve their health,
· improve (or create) relationships affected by isolation and quarantine,
· get back on track for living (and loving) life.
What does this mean for you?
It means that people need you!
Now is the time to help in ALL the ways you are passionate about serving others!
NOW is the time to reach out, make connections with your clients and prospects, and help them get back to life in all the ways that are important to them.
Introduction to 3D Thinking
💡 Do you need to discover new solutions?
💡 Do you need to overcome challenges?
💡 Could you benefit from new, improved, innovative thinking skills?
💡 Would you like proven processes and systems that stimulate better ideas in less time?
💡 Do you need better tools to discover new opportunities (while using existing resources) and the ability to annihilate the competition, deliver new products and services, take charge of your future, all while saving time and money?
3D Thinking can help
Innovation is the quickest, most effective, and most lucrative path to success. Waiting for some other firm to introduce a product first and then playing catch-up may be fine if you’re IBM or Coca-Cola can afford to wait. But such companies are notable exceptions in the game of the competition.
For most businesses, real success comes from their efforts and timing—their ability to be there first instead of feeding off others’ ideas. So, how does a firm or an individual innovate and think creatively?
First, understand that creativity isn’t always about inventing products from scratch. Thousands of successful products or services are used in a radically different manner than originally intended.
The creativity is in the new application method rather than in the unique nature of the original concept.
For example, a creative solution might take the form of redirecting your excess capacity or processes to support your most profitable products or services. Thus, innovation is an innovative solution that people can use.
Design is also how you make money from creativity.
You sell the idea and show others how to apply it to solve a variety of problems.
Think beyond the profits; think, “What if?”
Solutions might be possible, but are they profitable? Often, you don’t always know until after the fact. Sometimes beneficial solutions aren’t developed with the intent of making a profit.
For example, take the story of a little girl at her birthday party. Her father was taking photographs, and the girl wanted to see the pictures now. The father thought, “Well, why can’t she see the pictures now?” That father was Edward Land, and his solution was to invent the Polaroid camera. Perhaps we all need to think more like a child and imagine that we can have the picture now.
Fast forward a few years. We see that Polaroid is now in bankruptcy. The company missed the digital revolution because it forgot about its innovative spirit. How could this happen? One common way is when the upper echelons of the corporation stifle creativity throughout the organization.
Centuries ago, kings and other royalty had “yes men” by their sides. But many kings also employed fools, men who had special permission to make fun of and criticize the king’s policies without fear. Present-day CEOs have “yes-men,” but they are in dire need of someone to give them an honest opinion.
They need someone who can tell those in the royal boardroom that the old ways are no longer helpful and that innovation is the way to make money.
Creativity goes together with the courage to embrace the new and the innovative. Organizations are afraid to fail. Failure is the cousin of success. Thomas Edison, Henry Ford, Bill Gates, Steve Jobs, Walt Disney, Albert Einstein all faced numerous losses and obstacles before using what they learned to create substantial successes.
3D Thinking™ = Depth + Distance + Determination
Determine if you have the staying power to deliver the solution to your problem. (Please note, the word “problem” isn’t necessarily negative. Your question could be, “We need a new product for the holiday season” or “How can we effectively use our budget surplus for this year?”).
Write out your problem concisely and make sure everyone understands the situation and agrees with the way it’s worded. Putting many restrictions on your question currently is unnecessary. What is needed, however, is the correct problem definition.
Spend most of your time defining the problem, and your solutions will be easier to reach. WHAT are you doing NOW, and WHAT is the consequence if you do not change (desirable or not!)?
Creativity is the ability of the human mind to come up with ideas and solutions to pressing problems.
The amount of time required to define a problem is approximately three times what you spend on solving the problem. Using the concept of going inside the box, determine the components of the problem. To understand a situation fully, you must break down all the elements that create it.
1. First, write down the problem.
2. Now, write down the desired solution.
3. Then, break down all the elements contained in the problem that could create it in the first place.
4. Understand how to use the components in the solution of the problem-solving process.
If you don’t define the problem correctly, you’ll find solutions to the wrong problem. Take your time. Visualize the results and see if the problem is articulated precisely.
Here are a few reminders for you:
Write down about five criteria for judging which ideas best solve your problem. Standards should start with the word “should”—for example, “it should be cost-effective,” “it should be legal,” “it should be possible to finish before August 1,” and so forth.
Give each idea a score of 0 to 5 points, depending on how well it meets each criterion. Once all the opinions are scored for each standard, add the scores. The idea with the highest score will best solve your problem. But keep a record of all your best ideas and their scores, in case your best idea turns out to be unworkable. Exchange ideas. Suggest am “build” to the idea that makes it better. Don’t be negative. Push up, not pull down.
Let’s review the process.
Go “inside the box” and move the components around. Break them apart. Do the simple math of dividing them, adding, subtracting, or multiplying certain parts. Frequently, the solution is simply how you rearrange the components. Moving them around often reveals a new solution. Innovation is how we make money from creativity.
Now that you are “inside the box,” take a 360. look.
Do you see a market that will pay for your innovative solution?
Are there competitors that are already doing what you suggest?
Can you do it better? Cheaper? Faster?
How far can you take the solution?
Will you make money from it or save time, materials, etc.?
This is where you “monetize” your solution. Assuming you are for-profit, and even non-profits are for-profit, it is here that you start to establish the selling price or the
value of the saving.
Do you have the determination to move this forward? Did you get enough financial resources to “launch” the solution? Did you keep enough in reserve to promote, market, train, and distribute your key? If you have followed the process of 3D Thinking, you will have come up with ideas, products, money-saving solutions, etc., that help you to overcome challenges, achieve goals, and solve problems.
💡 What does the Customer WANT?
💡 What does the Customer NEED?
💡 What does Customer VALUE?
💡 What does the Customer EXPECT?
1. Define the problem.
2. Gather information.
3. Create alternatives.
💡 Customers want better results.
💡 Customers want better outcomes.
💡 Customers want the product of your product, .not the product itself.
💡 The key to innovation is to become aware of the overlooked connections between actions and consequences.
💡 Discover what other options the Customer is considering.
💡 Collaborate with the Customer to establish value.
💡 Listen to what the Customer says they want and deliver what they need.
💡 Never voluntarily offer to reduce your prices. If you’re asked to provide a price reduction, reduce value first.
💡 Psychologically, higher fees create higher value and naturally greater profits for you.
💡 Make sure they know the full range of your services.
💡 Customers like you best when you function as a thinker—An Independent Problem-Solver with Innovative SOLUTIONS!
💡 3D Thinking means your business climate is open to innovation and creativity and willing to implement next-generation approaches. Your challenge is to find ways to deliver it to them.
Innovation is about the disruption of business as usual or standard operating procedures. Innovation creates collisions. It is about creating a vision where others are not looking, capture what others are not seeing, and applying innovative problem solving to increase profitability.
What’s one big idea worth to you?
If you can’t make more than 2-5x$997
then don’t sign up for this course.